Truely an interesting history of this company headquartered in North Dakota. They adopted a Product Design software solution called Pro/E (Pro Engineer) from Parametric Technology Corporation back in the late 1990’'s. Primarily used in Engineering, it was also used to integrate with Manufacturing and their Supply Chain. From what I understand this was quite successful in improving Quality and reducing Costs among other benifit’s. This forward looking approach by using Strategy to support their Business Goals paves the way for them to continue to be the Market Leader in this space.
Could be something your readers might find interesting if you did a story on it with the folks at Bobcat.