Bob Suver of New Carlisle, OH had himself a beautiful “1 owner” tractor, a 2004 JD 7720 with 2168 hours. Here’s pic.
Like I said…Beautiful.
It was up for sale yesterday, December 20, 2022, on an online consignment auction by my good friends at Wilson National, LLC (www.wilnat.com). This tractor would have sold very strong regardless, but my auctioneer friend Brandon Wilson with Wilson National did something very, very smart. He filmed a very simple interview with Bob Suver standing in front of his 2004 JD 7720 tractor and sent me the video. Our Machinery Pete auction sale price data consistently shows this TRUTH…When You Personalize The Equipment You Are Selling - It Brings More $$. Video is the way to do this. Preview Videos. Preview Videos of the Owner/Seller Talking About Their Equipment.
I posted the video as a Machinery Pete Youtube video across our Machinery Pete social media sites leading up to sale day. Here’s that video:
How did Bob’s JD 7720 sell on the auction yesterday?
SOLD: $110,728 ($107,500 hammer price + buyer premium)
That’s a wowzer sale price folks, $8,728 above the previous high auction sale price ever on a JD 7720 tractor from 9 1/2 years ago (by the way - that 7720 sold for $102,000 on 6/6/13 Alberta, Canada auction sold with a JD 746 loader).
HIGHEST AUCTION PRICES ON JD 7720 TRACTORS
“Tractor Specs” on JD 7720’s: https://www.machinerypete.com/specs/john-deere?make=John%20Deere&model=7720
Link to (4) JD 7720’s for sale today: https://www.machinerypete.com/tractors/100-174-hp/john-deere/7720